De Paul College offers students the opportunity to pursue a certificate programme in Digital marketing which last for three semesters, keeping in pace with the technological advancement in e-commerce. Today, the entire world spends the majority of the time online and thus, it gets essential for the businesses and organizations to have an online presence as well. Digital marketing offers a platform to the companies where they could connect with more and more of their target audience in order to take their business forward.
As we all know social media has created a huge buzz among the people and it has become a platform where businesses could easily reach out to the maximum number of people and promote their products and services. Thus, digital marketing has great importance these days as it helps in advertising, networking, promotions, revenue generations etc. It has totally changed the former marketing strategies and simplified the tasks to a very large extent.